Lesson 2 (Part-3 Twitter) - Marketing strategy in Social media site.

In this Part 3 we'll discuss upon also cover on opening the account for your business and sustain in for long time, expand your brand business to develop in Twitter.

Some Rules of Using and sustaining in Twitter were you will find may people and other Enturupenur and influencers for your brand market.


Marketing Strategies in Facebook

A well-crafted strategy is the foundation for success—and it’s what separates the most effective brands on Twitter from the also-rans. Without a clear plan, you will waste time and money tweeting without a clear understanding of how your activities are helping your organization meet its goals. And when it comes time to review your performance, you’ll struggle to prove what you’ve achieved. And that will make it hard to make the case for increasing your team size or budget.

Every hour you spend on research and strategy will pay off tenfold. We promise. Here’s what you need to do:

Define success and set goals

Okay, so you’ve got a good answer ready when your boss asks, “Why are we on Twitter?” Then come the two follow-up punches: “Are we on track to meet our goals? And… what are they again?”

Answering these questions isn’t hard if you do your homework. Start with a list of your organization’s current high-level business objectives, such as:

• Generate leads and sales
• Increase customer loyalty
• Build brand and product awareness
• Decrease customer support costs

From these objectives, craft specific and measurable goals. This will make it easy for you to evaluate progress and prove success. For example, if your objective is to provide your sales team with high-quality leads through social, your goal might be “use Twitter to drive 30 email sign-ups per month.”

With objectives and goals in place, remember to take time to benchmark the current state of your team’s performance. This will help you measure your progress toward your goals, proving that your strategy is producing real, measurable results for your business.

Defining and measuring success on social media can be challenging, so taking the time to do this right will really set you apart. Our guide to the ROI of social media breaks down the process for you.

10 useful Twitter marketing tips for business

1. Use Twitter tools to get more done

Twitter’s website and apps are great for sending the occasional tweet or direct message—but to manage your Twitter marketing at scale, you need the right tools for the job.

Our list of 33 Twitter tools you can use in your marketing strategy is broken down by function to help you find the tools you need to market your business more efficiently on Twitter. Here are just a few of the things these tools will help you do faster and better:

• Generate leads by learning more about the people engaging with your brand, why they’re sharing your content, and who they’re sharing it with.
• Find industry influencers to connect with.
• Analyze your competition to find detailed information on their tweets, mentions, hashtags, followers, and more.
• Find trending topics by content, hashtags, search terms, sources, and more.
• Edit and add images to your tweets.
• Manage who you follow (and unfollow) to add valuable new information to your Twitter feed—and remove inactive and spammy followers.
• Time your posts for maximum impact with tools that analyze both your tweets and your followers’ tweets.

With your Twitter toolbox stocked and ready, it’s time to turn your attention to crafting a world-class profile.

2. Build a great Twitter profile

A complete, strategically crafted Twitter profile does far more than put a pretty face on your organization’s Twitter account—it can build trust with your audience, improve how your business appears in search results, and give your customers a direct, real-time channel to reach out to you with questions and kudos for your company. Here’s how to do it right:

Write a great bio

Twitter lets you use a few less characters in your bio than in your tweets (160, compared to 280), but you’ll still want to get maximum impact from every word (and hashtag). Whether you’re writing writing a new bio from scratch or looking to freshen up an existing one, we’ve got a list of world-class Twitter bio ideas to increase your follower count.

Complete and optimize your profile

A strategically optimized Twitter profile can do far more than just share your name, handle, and description. With a few quick tweaks, you can boost the visual impact of your profile; target a precise physical location or general area; help customers find other Twitter profiles your company manages; and make it easier for people to interact with your brand and start conversations about your products. For all the details, see our video on optimizing your profile settings on Twitter.

Get verified

When people see that you are verified by Twitter, they know that they can trust your content—and your brand. Learn how to get verified on Twitter and earn that small but highly valuable blue “verified” checkmark next to your account name.

Show it off

Of course, after investing all this work in crafting a great profile, you’ll want to make sure people actually find it. Add your Twitter handle to your website, email signatures, the side of your delivery truck, and wherever else it makes sense to show it off.

3. Listen and learn

If your strategy is focused on using Twitter to broadcast content to your followers, you’re not taking advantage of Twitter’s massive potential as a platform for social listening.

As our CEO Ryan Holmes explains, “For businesses that pursue social listening seriously, the benefits can be significant: real-time intelligence on competitors; instant feedback on how your own brand is being perceived; and actionable data for designing or tweaking marketing campaigns.”

You need to know what your Twitter community is talking about, whether people are directly mentioning your brand or not. What topics are they interested in? What kinds of content do they respond to? Who do they engage with? These are all important factors to consider when participating in social media listening.

Things to listen for include:

• Your brand’s name (including misspellings)
• Your brand’s product names (including misspellings)
• Your competitors (again, including misspellings)
• Industry buzzwords
• Brand slogans
• Your CEO or public representative’s names (and misspellings)
• Campaign names or keywords

Another key reason to listen on social is to find influencers and experts in your field. Nearly 40 percent of Twitter users say they’ve made a purchase as a direct result of a tweet from an influencer, and 49 percent say they rely on influencers when looking for product recommendations.

For more information on how to find influencers on Twitter and build valuable relationships with them, take a look at our complete guide to influencer marketing on social media.

4. Create great content

While it’s true that you’ve only got 280 characters to worry about at a time, you should still strive to write tweets that are on brand, easy to read, and likely to resonate with your audience. If you’re looking for help or inspiration, check out our great list of 8 writing resources for non-writers.

Here are the basics for writing a great tweet:

Help your audience

To create content your audience will actually read and use, it helps to never stop learning about their interests, needs, and fears. In addition to reading their tweets and engaging directly with them, you can also use apps like Trendspottr to find and share trending content.

Keep it short

Yes, the limit is 280 characters—but you don’t have to use all those characters every time to create a great tweet. Mix up the length of tweets, and remember to use a URL shortener (like Ow.ly, available in the Hootsuite dashboard) to prevent links from taking up more space than necessary (and make it easier to include UTM parameters without creating clutter).

Incorporate content curation

You curate content when you sort through the massive amount of content online and share the best of it with your followers in an organized, meaningful way. At Hootsuite, we share the best content we find with our followers using the hashtag #ChoiceContent.

Use hashtags

Hashtags ensure that your content is being seen by as many followers as possible. Hashtags enable you to classify content so that your tweets are grouped with other relevant Twitter content. This helps other Twitter users find your content easily, just as it can help you find influencers and others in your industry.

The art and science of using hashtags has evolved substantially in the past few years, and if you don’t know what you’re doing, you can wind up using hashtags incorrectly and sounding oblivious or worse. Get up to speed with our comprehensive guide on the do’s and don’ts of how to use hashtags.

5. Use multimedia to drive more engagement

The popularity—and effectiveness—of multimedia continues its meteoric rise on social media. A survey of Twitter users found that the majority (82 percent) watch video content on Twitter, and that users want to see more videos from celebrities, other users, and brands. Why not offer your followers more of what they’re asking for?

Video

According to Wyzowl’s State of Video Marketing 2017 report, 79 percent of consumers would rather watch a video to learn about a product than read text on a page—and 84 percent of consumers have been convinced to make a purchase after watching a brand’s video. You might tweet out videos your organization has created, retweet relevant video content your audience would find valuable, or explore ways to share real-time video on Twitter.

Images

Among all the options for sharing images and photos online, don’t forget to share them on Twitter too. Include relevant images to catch the eye of your community and encourage engagement. If you’re sharing photos of people, you can also tag up to 10 people per image, as described in our post on Twitter best practices.

GIFs

Ah, GIFs. With users sharing over 100 million GIFS on Twitter in 2016, they can be a great option for adding some relevant fun to your tweets. If some cheeky animated joy is on-brand for your organization, try out Twitter’s integrated GIF search. And for a wealth of ideas, you can check out our GIF guide for social media marketers.

This the Most Important Part, While working on twitter Marketing Strategy.

6. Post at the right time

Tweets don’t last. According to Wiselytics, a tweet has a half-life of just 24 minutes and reaches 75 percent of its potential engagement in less than three hours. That means you need to tweet at the right time to reach the most potential followers and maximize engagement.

Tweet regularly

We recommend tweeting at least once a day to attract and engage Twitter followers. Experiment with posting more than that, and then pay attention to how your followers react to find the frequency that works best for you.

Start with industry best practices

Research has shown that the best posting times are generally 12 p.m., 5 p.m., and 6 p.m. Consider posting at these times in your initial strategy, then flesh out your schedule as you learn more about what times get the best results with your followers.

Use analytics to fine-tune your approach

Use engagement data from Twitter Analytics to adjust your timing once you’ve gathered some data about how followers are engaging with your tweets.

Schedule your tweets

Once you know the best times to tweet for optimal engagement, you can use Hootsuite to schedule your tweets, which will save you time and ensure you’re getting the best bang for your buck with each tweet.

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