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Lesson 2 (Part-1 Instagram) - Marketing strategy in Social media site.


In Previous lesson we read about, how social media site a effective to grow your market importance online and top 3 social media sites to be focused to start with. Which is Instagram, Facebook & Twitter, now we will discuss on how to create a Marketing Strategies in Social Media Site taking this three site, but in 3 different parts.

Where we'll start with Instagram Marketing Strategies and in other 2 part we'll discuss Facebook & Twitter both.


This is the Lesson 2 (Part-1, Instagram)

Marketing Strategies in Instagram


This new trend is becoming very popular these days and soon become a part of digital marketing.n order to market the products online via social media and making it a brand, digital marketers are using Instagram these days.You will be shocked after knowing that more than 800 million users are active on the site every month. Over 60 million photos are posted on the site every day and on the more 1.6 billion “likes” are given daily.No doubt earlier Instagram was just like any other mobile app. But nowadays, marketers or business owners across the world have considered Instagram to be the most popular marketing platform.It helps them in building a network of the targeted audience as well as the growth of brand popularity and business too.

Before moving ahead knowing about the Instagram marketing strategy, I would like you to concentrate on “Instagram Marketing” first.
So let’s start with Instagram Marketing.
What is Instagram Marketing?
Instagram is basically photos and videos sharing networking service which is originally created especially for smartphones. So, Instagram Marketing is basically the way that brands use to connect with their audience which they are targeting and also market what they offer. I must say everybody who uses Facebook and Twitter also creates an Instagram account, and they have a profile and news-feed.

 Users can interact with each other by following one another or being followed, in fact commenting or liking of the photos as well as videos or even private messaging. 
 Instagram is the first one to offer in-app filters and editing options to this extent, which makes the app different and unique.
  • Instagram Business Profile
  • You Can Create Sponsored Ads
  • It also allows users to upload videos as well as photos to their profile and edit them with various options.
Let’s take it to step by step, where first you need to switch to a business profile.
Instagram Marketing Strategies
The time you start thinking about Instagram Marketing Plans, you have to make sure that you have created an Instagram Business Account.
You can easily switch your current profile to a business profile.




You just need to head towards your account in your settings. There you click on “Switch To Business Account”, in order to get started.
Now, there are some benefits you will be getting while having a Business Profile.
Firstly, the followers following you can click on your contact button, in order to get in touch with you right from the Instagram Page.
Secondly, the business profile will help you in creating and publishing Instagram Ads. This can be done without using Facebook advertising tools.
Thirdly, you can access “Insights”, an Instagram Analytics Tools. The tool tells us about the reach of your posts and its impressions.
The above mentioned are the main perks that you are getting with creating your Instagram Business Profile.
As soon as you unlock the free perks you need to start using all the tools, so that, you are able to track metrics and also understand your audience.
Sponsored Ads have become very common on the Instagram platform.
The best part is that you can actually control exactly how much you want to spend on these ads by setting up a budget.
You can showcase multiple ads or just one ad with the help of the carousel feature.
This way the brands get the ability to target the audience in a whole new way. Till the time your ads or posts are not sponsored ones, only the users following your account will be able to see your posts. After sponsored posts, everyone will be able to see your photos or updates.
Now, your brands will be able to promote their photos to anyone that best fits their target audience, in order to increase their reach further than ever before.
You should use the content that is compelling to the target audience you want to put the ad in front of.
In fact, you can also turn your existing posts into sponsored ads too, to keep an eye on your top posts.





You can also place these highly performed posts out later to the potential customers in the form of sponsored ads.
There are many different kinds of sponsored ads that you can post, such as:
  • Video
  • Photos
  • Stories
  • Carousel/ Dynamic Ads
  • Stories Canvas

You can also run multiple posts to different audiences simultaneously for getting evens more response or engagement from your target audience.
Using free Instagram tools is another great way to get through the insights to understand the users in a better way.
Free Instagram Tools
Well, if you are thinking so, Instagram Business Profile is no less different than that from Facebook Business Profile.
With the help of these free tools, you can view the insights or the statistics like engagement data, impressions and even more.
You can also get the information on the demographic breakdown of your followers, including the information on their age, location, gender and also the most active hours.
These insights can be generalised as well. You can also get specific insights on the posts for a week. This can show you how many impressions you have earned for that particular time period and what were your top posts.
These Instagram analytical tools are priceless. The reason is that you can use them to understand how your users are interacting with your content.
As you get to know more and more about how exactly your users are interacting with your sponsored posts, you can adjust your content in a better way in order to boost engagement.






Using Tags #
You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page.
To tag a photo or video with a hashtag:
  1. Take or upload a photo or video.
  2. Choose to add a filter, then tap Next.
  3. Tap Write a caption... and type # followed by text or emoji (example: #flower).
  4. Tap Share.
If you want to add a hashtag to a post you've already uploaded, edit the caption or include your hashtag in a comment on your photo.
After you tag your post with a hashtag, you'll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.
Things to keep in mind:
  • When people with private profiles tag posts, they won't appear publicly on hashtag pages.
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won't work.
  • You can only tag your own posts. You can't tag other people's photos/videos.
  • You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.
*Note that use minimum Tags & Related to your niche or Type.

Examples:

Stay tuned and if any queries leave a comment below we assure that we'll respond to your queries.
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We are available and active.Hope you have learned from it and have a great day!!
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