Lesson 2 (Part-2 Facebook) - Marketing strategy in Social media site.

In this Part 2 we'll Cover the topic of Facebook a oldest Social Media platform for available up-to Billions of people across globe.

Rules of importance in Facebook to be given for a brand to grow up their business and Partnership in it.




Marketing Strategies in Facebook

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. In this post we will be looking at seven ways you can use Facebook for marketing.

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.

1. Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customiz-able page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

In addition to hilarious videos of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

2. Hosting Facebook Contests

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

There are plenty of paid tools to help you do this, as well as some free ones. Shortstack offers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option. Many third-party Facebook contest apps offer free versions, but your options with them are limited.

3. Sharing your Content to people and ask them to do same

Sharing is the most powerful tool in any social media site and effective for any handling person or admin of the account Page. in Facebook are not so effective com pare to sharing the content to N number of people across as Facebook tagging system is not so well as Instagram or Twitter. 

So the user should first focus on Engagement of the content. Which is for most important than likes or comment in the content of the Page or Account in Facebook.

So sharing tool is important in Facebook to reach-out fast and to the correct audience in it. As any correct person who is interested to your niche or brand would follow your page & will also like your page.

4. Set Up tour & Guide for Facebook Page

If you’ve decided to build a Facebook Page for your business, you’ve made the right choice. In fact, you’ll be joining 70 million businesses worldwide who already market via Facebook Page — a number that's jumped by 1 million in the last few years.

Before we get into publishing content and boosting posts with advertising, let’s rewind to the very beginning and walk through the setup process.

1. Create a Facebook Page

As you probably know, the majority of Facebook is made up of personal profiles. However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead.

Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.

To get started building your own Facebook Page, go to https://www.facebook.com/pages/create/.

There, you’ll have two categories to choose from:

1. Business or Brand

1. Community or Public Figure

Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.)

We recommend you choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.

If you haven’t already, you’ll be prompted to sign into Facebook at this point. You must create and manage Pages from your personal Facebook account; however, your personal information won’t appear on the Page unless you add it.

Press “Get Started” and you’ll be automatically redirected to add a Profile Photo and Cover Photo for your new Page. (You can skip these steps and do them later, but we recommend getting them out of the way now.)If you do skip, however, you'll see your new Facebook Page as well as a few tips for building the foundation of a business Page.

2. Add Photos

Add a Profile Picture

The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop.

Think of your profile picture as your first impression, and be sure to choose something immediately recognizable (like a logo). If you’re a speaker or public figure, go with a favorite headshot. Local restaurants or shops may choose an image of their most popular offering.

Add a Cover Photo

Next, Facebook will suggest you add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page. It should express your Page’s identity and can be updated often based on special offerings, campaigns, or seasons.

To upload a cover photo, click the “Add a Cover Photo” option in the welcome menu. The official dimensions of a cover photo are 851 x 315 pixels. However, if your photo is not exact, you’ll have the option to drag to reposition the photo. Press "Save".

To change your cover photo in the future, hover your mouse over the white camera in the lower right corner of your cover photo and select “Change Cover.” It’s also a good idea to include a sentence of text and a link in the description if you are promoting a specific campaign in your imagery. That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy.

Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point. Often, the best cover photos are the ones that use negative space to their advantage.

3. Add a Short Description

Your Page is starting to come together with some beautiful imagery. Next, you’ll need a description to let your audience know what your business is all about.

Click “Add a Short Description” under "Welcome to Your New Page"to get started. Add one to two sentences (or 255 characters max) about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct. But don’t be afraid to show a bit of your brand’s personality!

Alternatively, you can edit your description by clicking on “About” in the left menu. There you’ll find the option to include a phone number, website, email, mission, and more.

4. Create a Username for Your Page

The last step on the welcome menu is to create a username for your Page. Your username will appear in your custom Facebook URL (also known as a vanity URL) to help people easily find and remember your Page. You’ll have 50 characters to come up with a unique name not being used by another business.

By picking @thebostoncoatcompany for my sample Page, people can automatically visit my Page at fb.me/thebostoncoatcompany or send me messages at m.me/thebostoncoatcompany. Keep your Page’s unique URLs handy. You’ll use them again when you begin cross-promoting your Page on your website, blog, and other assets to get more Facebook likes.

5. Add Your Page to Shortcuts

We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.

6. Set Up Page Roles

With the basic skeleton of your Page complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in.

On the top navigation bar, locate “Settings.”

Then click on“Page Roles” in the left navigation bar. There are a few options when adding a collaborator:

• Admin: Admins can manage all aspects of the Page, meaning they can send messages, publish as the Page, respond or delete comments, create ads, see which admin published a specific post, and assign Page roles. This person would have all the same permissions as the creator of the Page. Choose wisely.

• Editor: Editors have the same permissions as Admins except for one key difference: Editors can’t assign Page roles to other people.

• Moderator: Moderators can send messages and respond to and delete comments, but they can’t publish as the Page. They do have access to create ads.

• Advertiser: Just as it sounds, Advertisers can create ads and view insights.

• Analyst: Analysts don’t have any publishing power whatsoever, but they can see which Admin published a specific post and view insights.
• Jobs Manager: Jobs Managers can do everything that an Advertiser can do as well as publish and manage jobs.

7. Customize Your Notifications

While you’re in the settings menu, jump up to “Notifications.” This section allows you to customize how you receive alerts for activity on your Page. For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours.

8. Add a Page CTA

One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. However, the typical buyer’s journey doesn’t end on Facebook.

Starting in December 2014, Facebook allowed Pages to include a call-to-action button at the top of the Page. To create one, click “+ Add a Button” below your cover photo. You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more.

Click "Next" and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video.

9. Organize Your Page Tabs

Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. For example, when you visit Starbucks’ Page, there’s an option to browse photos, see open jobs, visit its Pinterest account, or find a store near you.

To change the tabs on your Page, go to "Settings" > “Templates and Tabs”. You can choose to use Facebook's default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal.

So we End this Lesson here, In next lesson we'll discuss On Twitter Marketing Strategy.

Stay tuned and if any queries leave a comment below we assure that we'll respond to your queries.

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