Lesson 3 - How to Choose Correct Hashtag and Grow.

In this lesson 3 we'll be covering about choosing Correct Hashtag and applying for consistent growth, we have already been released our Social Media Site or platform for Brand business.

What is Hashtag?

In basic words, a hashtag is a word or keyword phrase preceded by a hash, also known as the pound sign (#). It's used within a post on social media to help those who may be interested in your topic to be able to find it when they search for a keyword or particular hashtag.

Purpose of a hashtag

A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. 


It is created by including the symbol “#” in front of a word or words without spaces.

Including a hashtag with your posts helps to categorize content for your audience. 

From a user perspective, hashtags allow people to find posts that are relevant to their interests and interact with other social media users who share those interests by joining the conversation about hashtag XY.

What does a hashtag signify?

A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic. 

A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. 

Hashtags are used mostly on social media sites.



How do you use hashtags correctly?

Follow These Hashtag Best Practices


  1. Be Mindful of Proper Hashtag Etiquette on Each Specific Network. 
  2. Use Hashtags That Fit Your Brand. 
  3. Create Hashtags For Promotions. 
  4. Keep Them Short And Memorable. 
  5. Capitalize The First Letter Of Each Word. 

Important Note while using Hashtag

You can use up to 30 hashtags on an Instagram post. But, many marketers say that looks spammy. Use 5 or 6. Others say using 11 gets you the best engagement.

How to research Hashtags?

6 Best Practices for Using Hashtags on Social Media Platform


  • Always research your hashtags before using them. 
  • Keep your captions clean of hashtags. 
  • Leverage more niche hashtags. 
  • Use a mix of different types of hashtags. 
  • Don't use the same hashtags over and over again.
  • Measure your results, learn and optimize.
Things while using or implementing Hashtag

While using Hashtag in any social media platform, always you should divide it into 3 categories:
  • Max. Number of reach or follower of the tag.
  • Avg. Number of reach or follower of the tag.
  • Low. Number of reach or follower of the tag.
Keep note of it. Very Important.

As we have learnt using hashtag. Keep one thing in mind that it will take time to give you result, also here your content matters the most.

Mostly people thing that, if they implement this rules and guide lines they will get result which is absolutely wrong. Wait for few days analyse your content if not working out, than only you will find result.

And always be consistent in your content to really if you want to grow.

Also we End this lesson 3 about using optimizing and working out with Hashtag.

Stay tuned and if any queries leave a comment below we assure that we'll respond to your queries.

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